WEST FARGO – No perms, no frills, and no awkwardly paging through women’s magazines in the waiting area – just a flat-screen TV, a competent stylist, and a little privacy.
It’s like the sign says: haircuts for dudes.
That’s the calling card of The Men’s Hair House, the Wisconsin-based salon that opened Tuesday at 855 13th Ave. E. in West Fargo’s Pioneer Center. The company’s pitch: An affordable, comfy place where men can get a haircut without feeling ill at ease.
“We try to cater to the guy atmosphere,” said Troy Rinehart, an owner who’s helping run the new location. “There’s not a lot of places for guys to feel comfortable.”
To that end, the salon is equipped with oversized leather chairs, buckets of peanuts, walled-off nooks for each customer, all equipped with televisions of their own. Every station comes with a sink, and every $14.95 haircut comes with a shampoo, conditioning, hot towel treatment, and a shoulder massage.
The all-inclusive pricing is important because many men would never opt for the special treatment without it, Rinehart said.
“Most places, you have to get up and go get a wash. Most guys aren’t going to take that, but when it’s right here on your station, we just spin you around, tip you back, quick shampoo you, and get you on your way.”
Men and boys of all ages get the same treatment – “we always say, ‘from big dudes to little dudes,’” Rinehart said.
Eventually, the salon will also offer straight-razor shaves, as it does in other locations. The current staff hasn’t yet completed that training, and isn’t expected to do so for about a month.
The three-year-old company opened a location in Bismarck eight months ago. Rinehart said the idea behind the company is that men like to be treated to a nice experience, too – they just aren’t always crazy about doing it in a typical salon.
“It’s kind of just a private setting for guys to kind of get pampered a little bit,” he said.
Business profile: The Men’s Hair House
- Location: 855 13th Ave. E. in West Fargo
- Hours: Monday through Thursday: 9 a.m. to 8 p.m., Friday: 8 a.m. to 7 p.m., Saturday: 8 a.m. to 4 p.m., Sunday noon to 5 p.m.
- Contact: (701) 532-1004
- Online: www.menshairhouse.com
Readers can reach Forum reporter Marino Eccher at (701) 241-5502